JSG Metering Solutions
Our work
The Herbal EssenceEcommerce Solutions
The Herbal Essence: storefront and paid social
A herbal products brand online end to end: the storefront customers buy from, and the Meta campaigns that bring them to it, run as one system rather than a store and a separate agency pointing at each other.
- Client
- The Herbal Essence
- Sector
- Ecommerce Solutions
- Live at
- theherbalessence.com
The problem
A herbal products brand can win attention on social and still lose the sale, because the traffic arrives somewhere that was designed to look good rather than to sell.
What we built
The storefront customers buy from and the Meta campaigns that bring them to it, run as one system.
How it works
Catalogue architecture, product pages and checkout are built around the add-to-cart decision, and the campaigns are measured against what the store actually does rather than platform-reported engagement. One team owning both removes the usual argument about whose fault a bad week is.
How we approached it
Tracking was set up before the first campaign, because every decision afterwards inherits its accuracy. Creative was produced alongside the media buying so a losing angle could be replaced in days.
What you get
A storefront built around the add-to-cart decision and the Meta campaigns feeding it, measured against what the store does rather than platform-reported engagement.
See it for yourself
The Herbal Essence is live. The best case study is the thing running in production.
Have something like this in mind?
Tell us what you're building and we'll come back with a concrete plan and timeline.