JSG Metering Solutions: a Shopify store for metering

The problem

Metering is a considered purchase with a wide catalogue and three different buyers, landlords, developers and commercial property managers, who each need different reassurance before they will order online.

What we built

A Shopify storefront built around that catalogue, with the Google Ads account that feeds it run as part of the same engagement.

How it works

Catalogue structure does the heavy lifting: products organised the way buyers actually search, with specification detail where the decision is made rather than buried in a datasheet. Running the store and the ads together means the landing experience matches the ad, and feed quality is treated as part of the media work rather than a separate ticket.

How we approached it

Catalogue first. We structured products the way the three buyer types actually search before touching design, then ran the ads against that structure so the landing experience matches the query.

What you get

A Shopify store carrying the full metering range, with paid search feeding it and the feed, tracking and landing pages maintained as one system.