Google Ads Management
Plan and scale high-ROI campaigns across Search, Shopping, and Performance Max. GA4 + conversion tracking, tight keyword/ad structure, and feed/bid optimization for growth.
- Launch
- Campaigns live in 2 weeks
- Campaign types
- Search, Shopping, PMax, YouTube
- Engagement
- Monthly management
Show up when people are searching for exactly what you sell.
We build and manage Google Ads campaigns across Search, Shopping, Performance Max and YouTube, focused on the searches and audiences most likely to become customers. Every account starts with accurate conversion tracking, because bidding is only as smart as the data behind it.
We structure campaigns around intent, write ads and landing page recommendations that match what people searched for, and keep a close eye on search terms so money is not wasted on irrelevant clicks.
You get transparent reporting on cost per lead or return on ad spend, and a monthly plan explaining what we will test next and why.
- Service businesses that win customers through search
- E-commerce brands running Shopping and Performance Max
- B2B companies generating demos and enquiries
- Accounts with rising costs and falling returns
Everything it takes, in one engagement.
Every part of google ads management handled by one senior team, so nothing falls between suppliers and you always know who owns the result.
Conversion tracking
Google Tag Manager, GA4 and enhanced conversions set up so every lead and sale is counted correctly.
Search campaigns
Keyword strategy, tightly themed ad groups and ad copy that matches search intent.
Shopping and Performance Max
Product feeds, Merchant Center and asset groups optimised for profitable product sales.
YouTube and display
Video and visual campaigns for awareness and remarketing that support search performance.
Bid and budget management
Smart bidding strategies, budget allocation and continuous search term cleanup.
Landing page guidance
Recommendations and testing on the pages ads send traffic to, where much of the gain lies.
- Account audit and keyword strategy
- Conversion tracking setup
- Search, Shopping or PMax campaigns
- Ad copy and asset creation
- Ongoing optimisation and negative keywords
- Monthly performance report
Tools we trust in production.
Proven, well-supported technology chosen for your product, not for our habits. Everything here is something we run in production.
- Google Ads
- Google Analytics
- Google Tag Manager
- Google Merchant Center
- Google Search Console
- YouTube
- Looker Studio
- Shopify
What this does for your business.
High-intent customers
Ads appear for the searches that signal real buying intent, not loosely related ones.
Less wasted spend
Continuous search term cleanup and bid control stop budget leaking into irrelevant clicks.
Clear return on spend
Accurate tracking ties ad spend to leads and revenue so you can invest with confidence.
From first call to shipped.
A planned, transparent arc with something you can see every week, so you always know exactly where the work stands.
Audit and research
Week 1We review your account, tracking and competitors, and research the searches that matter.
Tracking and build
Week 2Conversion tracking is set up and campaigns are structured, written and reviewed with you.
Launch
Week 3Campaigns go live with conservative budgets and close monitoring in the first days.
Optimise
Weeks 4 to 12Search term reviews, bid adjustments, ad tests and budget shifts every week.
Scale
OngoingProven campaigns receive more budget and new campaign types are tested.
Growth & MarketingA home-services company rebuilds its Google Ads account around high-intent local searches, call tracking and location targeting, so its spend goes to jobs it can actually take in the areas it serves.
Talk to us about a project like thisQuestions we hear a lot.
Something else on your mind? Ask Luma in the corner, or reach the team directly.
Ask a questionThat depends on your market and goals. We estimate costs from keyword research during the audit and recommend a starting budget.
Explore related services.
Need google ads management done right?
Tell us about your project, we'll come back with a concrete plan and timeline.