Hydra CPO
Our work
JSG · AnyMetersEnergy & Solar
Google Ads for UK metering brands
Search, Shopping and Performance Max campaigns for UK metering brands, managed as a portfolio across accounts, with tracking and feed quality treated as part of the media work rather than someone else's problem.
- Client
- JSG · AnyMeters
- Sector
- Energy & Solar
The problem
Search, Shopping and Performance Max each fail differently, and a metering brand with a large catalogue can lose most of its budget to the gap between a feed and a landing page.
What we built
Search, Shopping and Performance Max campaigns for UK metering brands, managed as a portfolio across accounts.
How it works
Feed quality and conversion tracking are treated as part of the media work rather than a developer ticket, because campaign performance is downstream of both. Budget moves between campaign types on evidence rather than on habit.
How we approached it
Feed quality and conversion tracking are fixed first; Search, Shopping and Performance Max are then balanced against each other rather than run as separate projects.
What you get
A managed portfolio across metering accounts where budget shifts between campaign types on evidence rather than habit.
Have something like this in mind?
Tell us what you're building and we'll come back with a concrete plan and timeline.