LUMABYTE
Our work
Multiple brandsEcommerce Solutions

Meta ads for DTC and EV brands

Meta campaigns run across e-commerce and EV clients including The Herbal Essence and Hydra EV: campaign structure, creative, audiences and the tracking underneath, so spend decisions follow evidence rather than opinion.

Meta ads for DTC and EV brands
Client
Multiple brands
Sector
Ecommerce Solutions
What we did
Meta Ads (Facebook & Instagram)Social Media ManagementGraphic Design & Branding

The problem

Paid social stops working when creative, audiences and measurement are owned by three parties who never speak. Spend keeps going out; nobody can say what it bought.

What we built

Meta campaigns across e-commerce and EV clients including The Herbal Essence and Hydra EV: campaign structure, creative, audience strategy and the tracking underneath.

How it works

Tracking is set up first, because every decision after it inherits its accuracy. Creative is produced in-house alongside the media buying, so a losing angle can be replaced in days rather than waiting on an external cycle.

How we approached it

Accounts are restructured around how the business actually makes money before any new creative runs, so spend is grouped by what it is supposed to produce.

What you get

Campaign structure, creative, audiences and tracking owned by one team, with budget moving on evidence.

Have something like this in mind?

Tell us what you're building and we'll come back with a concrete plan and timeline.